LUCINDA K. TREAT JOINS INDEPENDENT SPORTS & ENTERTAINMENT AS EXECUTIVE VICE PRESIDENT AND GENERAL COUNSEL
NEW YORK, May 4, 2017 – Independent Sports & Entertainment (ISE) – an integrated sports, media, entertainment and management company – announced today that Lucinda K. Treat has joined the company as executive vice president and general counsel. Treat is a seasoned corporate executive with more than 20 years of legal, business and strategic experience in the sports, entertainment and consumer products industries, having held senior leadership positions at The Madison Square Garden Company, Palace Sports & Entertainment and Revlon.
In her new role, Treat will oversee all aspects of ISE’s legal affairs and human resources. She will be based at ISE’s New York City office and report to ISE Chief Executive Officer and President, Hank Ratner.
“Lucinda’s arrival is another step forward as we continue to build ISE into a client-centric, forward-looking business positioned for future growth,” said Ratner. “Her experience across industry leading sports franchises, venues, media and entertainment companies and global brands uniquely positions her for this role as we continue to grow ISE’s core sports agency business and diversify our portfolio in sports, media and entertainment.”
“ISE presents a compelling opportunity to work with exceptional talent and build a dynamic platform in sports, media and entertainment under the leadership of Ron Burkle and Hank Ratner,” said Treat. “They have assembled a best-in-class team and established an innovative business approach positioned for accelerated growth for the company and its clients. I’m thrilled to be a part of it.”
Since launching in June 2016, under Ratner’s leadership ISE has built on its leading sports agency business, which represents more than 300 MLB, NBA and NFL athletes, to establish a strong foundation for the future. Treat is another key addition to the ISE leadership team reinforcing the company’s vision for growth. Along with ISE Football co-presidents Doug Hendrickson and Roosevelt Barnes, ISE Baseball CEO Mark Pieper and President Fernando Cuza, in the past year the company has added Chris Grancio as chief marketing officer, Richard Rosenstein as chief financial officer, and former two-time Mayor of Sacramento and NBA All-Star Kevin Johnson joined ISE as vice chairman.
Treat most recently served as executive vice president, chief legal and administrative officer of Revlon, one of the world’s leading beauty and cosmetics companies, where she was responsible for global legal, human resources, compliance, security, facilities, government affairs and corporate communications functions. Previously, Treat was executive vice president, business operations and strategy at Palace Sports & Entertainment, where she oversaw the business operations of the Detroit Pistons and the Palace of Auburn Hills as well as the entertainment business of the DTE Energy Music Theatre and Meadow Brook Music Festival. She joined the Palace after serving as executive vice president and general counsel of The Madison Square Garden Company where she oversaw all aspects of legal and business affairs for the company, including the New York Knicks; New York Rangers; New York Liberty; MSG Networks; MSG Entertainment; the Radio City Rockettes; the Madison Square Garden arena, Radio City Music Hall, the Beacon Theatre and the Chicago Theatre. Treat has also held leadership positions at New England Sports Ventures, owner of the Boston Red Sox, Fenway Park, New England Sports Network, Roush Fenway Racing, and Fenway Sports Group, and at the Florida Marlins Baseball Club. She started her legal career at the New York law firm of Shearman & Sterling, where she worked in Mergers & Acquisitions. She graduated magna cum laude from the Georgetown University Law Center, and received her undergraduate degree with distinction from the University of Wisconsin at Madison.
ABOUT INDEPENDENT SPORTS & ENTERTAINMENT
Independent Sports & Entertainment (ISE) is an integrated sports, media, entertainment and management company that represents more than 300 of the best athletes in the NBA, NFL and MLB. As one of the largest sports agencies in the world, ISE provides each client with superior playing contract negotiation capabilities, as well as business, marketing and brand opportunities globally. With a full suite of services for the modern day athlete, the company’s expert team of executives and agents support talent through every stage of their career on and off the field. Headquartered in New York City, ISE also has offices in Los Angeles, Chicago, Indianapolis and San Francisco.
Latest ArticlesWalter Jones and the 96 Check Initiative SHOWTIME Announces THE RESURGENCE: DeMarcus Cousins Scooter Gennett contributes to MLB All Star Game slugfest How Detroit Tigers’ Joe Jimenez went from fringe big leaguer to All-Star ISE Baseball Well Represented at 2018 MLB All Star Weekend Jets DE Leonard Williams primed to step into leadership role in 2018 The Sun Finally Came Out for Rodney Hood Reds’ Scooter Gennett earns his second National League Player of the Week Award this month. Justin Verlander off to one of best starts in past decade ‘I’m gonna rep it proud’: Gerald Green’s Houston homecoming DeMarcus Cousins nominated for Seasonlong NBA Cares Community Assist Award Diamondbacks’ Patrick Corbin named NL Player of the Week Bears Honor Devin Hester in Retirement Ceremony Get to Know Allen Robinson DeMarcus Cousins Once Again Chosen for USA Basketball Player Pool Astros’ Justin Verlander named AL Player of the Week Don C and Wendy’s Cook up a Capsule for March Madness, a First Look Penny Hardaway Introduced as Next Memphis Coach Love of Craft, 2nd Title Fuel Miggy’s Next Chapter For Justin Verlander, Being the Leader in the Clubhouse Comes Easily